Building a media platform
A media platform is much more than paid advertising: See recent client's example below!
A great media platform will take your paid advertising efforts a step much higher, and produce for you a return on investment that potentially never ends.
It can be very gainful to have a professional writing and public relations firm in your corner when planning for the vital importance of developing a solid and ongoing media platform. Expressive Prose has years of firsthand knowledge and experience inside the newsroom, magazine, and broadcast arenas, and this advantage can be invaluable to you, regardless of your product, service or idea. Learning how to develop trusted, personal, and professional relationships with the media can often lead to little or no-cost publicity, and most often comes best from the inside out.
Expressive Prose has just that kind of knowledge and experience, and we are certain that we can make you experts in knowing how to gainfully approach the media, whether it's print, television, radio, Internet, or other kinds of media outlets. Getting the media to willingly promote your product or idea will have lasting returns on an initially small investment - perhaps nothing more than a well-crafted press release, or stimulating business story - and often leads to enduring personal and professional friendships. We come from the world of journalism, so we know this to be true. We showed interest in the people who showed interest in us. After all, journalists are really only human, and often very approachable!
Position yourself as the go-to-source for media contacts in need of a knowledgeable quote, specific information, a written article, an editorial, a column, a good story lead, or anything relevant to your profession, or a profession closely related to yours. We can help make sure they know to call you first. And, a full-circle benefit is the increased likelihood that print and broadcast media - knowing you as a credible and trusted source - may well move your press releases and professional articles to the top of an already huge pile! Don't underestimate any reporter's need for a specific, expert source, at anytime. These kind of honest and trusted relationships can help keep your name and the name of your business in the news!
For a personal quote, please contact us at our link on the bottom of this page. You can also reach us from our homepage, or call 707-334-1712. Please don't forget to view our other informative links for more great writing ideas and examples. See you on page one!
The example below is a print and Internet article about one of our recent clients: A professional artist and writer himself! We've only displayed page one of a much longer story, but you get the idea of how great content on your website can assist the media in providing helpful insight and facts about you, and what you do. Why not let us write or edit your website? We can promise you that you can get the same results, with just a little media training, some self-promotion, and some crisp website content!
