How to write for the Web: SEO and Sales Keywords

Effective content must be combined with successful SEO tactics: A must read.

Writing great prose for any website takes a skilled writer who can combine both meaningful content - and solid search engine optimization strategy - into one complete package. Ideally, the copy should then read like the most natural thing in the world, and couldn't have been written otherwise. This is akin to writing for two audiences at once, and making them both equally happy!

Well, that's nice, and it all sounds very interesting, but what does it really mean for me?

It means that the text on your website will/should inspire readers to take the kind of positive action you intend, and strive so hard to achieve, and at the same time weave itself into a complete message that is an interesting, motivating, and skillfully designed web of all or most (pun intended) of your best SEO keywords. This can't be understated.

What do you get out of us?

Well, it means that you get professional writers with HTML skills, combined into one package! Not only is Expressive Prose a professional writing service, but we also know how to build and design Web pages. Still, our specialty is writing content that takes into account search engine optimization strategies, and we do not build websites - we just know how. Remember, the average site designer - not specializing in SEO - offers little to no search engine optimization strategies, as a general rule.

If SEO is specifically requested by the client, most designers offer a generic form of SEO. This accounts for probably no more than a few keywords, typically copied and pasted into the keyword list of every page. This is of no use whatsoever if supporting text for these primary keywords is not written properly. And, of course, web designers tend not to also be professional writers, in the first place. It's at this point where we think we have the advantage, and the road parts.

Finally, and more significantly, it isn't the designer's primary job to write your copy for you. They specialize in designing, not writing, and most of them naturally prefer to keep it that way. Who can blame them? Designing great websites is difficult enough already. Expressive prose offers all three parts to the puzzle: We are professional writers, we know how to build websites, and we know how to blend in computer language skills to complete the cycle of this three-part puzzle.

In addition, it's also crucial to remember that website copy, combined with your best SEO keywords, should be skillfully crafted to make certain it doesn't read like it came from a can of alphabet soup, or a mindless robot breaking every good SEO content rule available to it. You might be surprised by how many site owners rely solely on "stuffing" keywords inside their copy - or hiring firms that will do this for them - without regard to actual good content and smooth information flow. Most of them read and feel like darts are being thrown into your ears and eyes! This is an intentional SEO trick, and just bad taste, and such sites often pay a stiff penalty in lost interest, page rankings, and readership. It's one vital mistake we want to make sure you don't repeat, voluntarily, or accidentally!

Successfully writing such copy is by no means a small and/or easy task, and, in truth, the advent of the World Wide Web has actually created a new and genuinely unique literary style: one that did not exist a decade ago! We can't emphasize enough how important it is to take the time to really think about your content, and if it is meeting even the basic guidelines of action-driven copy, combined with effective SEO word management. It really should be a top priority.

Robots are sharp readers, so content must be sharper!

Search engine (think Goggle) robots will be reading the content on your website with a critical eye. They will judge your prose by both its meaningful and clear information, and also by how often you use "keywords" in a rational and logical way, to best deliver your message. Concentrating on writing your content by this method is one very feasible way to eventually increase search rankings. It may not happen overnight. In fact, it may take quite a bit of time in some cases, but eventually the cream will rise to the top, as it always does.

In addition, as search algorithms catch up and adapt to the newest SEO tricks, they thereby reduce or eliminate their impact, as the case has always been. But, great content is one SEO advantage that will always remain constant, and will actually grow in influence, if applied expertly. All website owners will want to take full advantage of its power. After all, when all the clever SEO tricks suddenly require reinvention, and costly upkeep, great content will still be the affordable king! The worst mistake a site owner can make is to ignore this fact.

Expressive Prose will review and improve your current or planned copy, helping to make certain that it creates response-driven text, aimed at your target market, and combined with keywords that flow naturally throughout the message. We can even create more than one high-impact version of your homepage, providing you with the ability and means to quickly alter and update text, a search engine strategy that comes greatly recommended. Another important strategy, too often overlooked, is to write your other site pages to be strong for different keywords or keyword phrases.

The time should be now:

In former times, boilerplate content may have worked, but the Internet plays by its own, different set of rules. The stakes needed to play well in this game are much higher. We think that great content, by itself, offers an important and proven tool that goes far beyond the latest SEO tricks, and should be your natural, first weapon of choice in fighting for clients and high rankings. The pen has always been mightier than the sword. Please contact us today, and find out how we can make your copy just as mighty. Remember, it's more important where you finish, than where you start. But, you must start! See you at the starting line. Thanks!

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